The Science Behind Player Retention: What Keeps You Coming Back?

Keeping players engaged is just as important as attracting them in the first place. While getting new users is a big challenge, the real key to success is player retention—what keeps them coming back for more. Benjamin Reed, iGaming expert and experienced... More

Keeping players engaged is just as important as attracting them in the first place. While getting new users is a big challenge, the real key to success is player retention—what keeps them coming back for more. Benjamin Reed, iGaming expert and experienced writer for gaming news websites, explores the psychological and technological factors that drive long-term engagement in gaming. Less