Important KPI loyalty program that matter If a loyalty program is not working, it can be difficult to know where to look. Many times, it's because the metrics that are being used aren't properly aligned with what your business needs and wants. The KPIs...
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Important KPI loyalty program that matter If a loyalty program is not working, it can be difficult to know where to look. Many times, it's because the metrics that are being used aren't properly aligned with what your business needs and wants. The KPIs below tell you if you have a successful loyalty program in place or not: Activation Rate There are several key performance indicators (KPIs) that you can use to measure customers' loyalty. One of these metrics is activation rate, which measures the percentage of customers who have redeemed their first reward. A low activation rate indicates that your rewards program is not engaging new members or retaining existing members, while a high activation rate suggests you're doing something right! The reason we recommend measuring this metric is because it's a good indicator of how likely your customers are to redeem their first reward. The lower the activation rate, the more likely customers are to redeem their first reward; conversely, the hi
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