Clara Banu at Crossroads Life (A) Dr. Emilia Bunea has prepared this case solely as the basis for class discussion. The situation described hereby is based on a real-life case, with names, dates and company data changed to protect confidentiality. Clara...
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Clara Banu at Crossroads Life (A) Dr. Emilia Bunea has prepared this case solely as the basis for class discussion. The situation described hereby is based on a real-life case, with names, dates and company data changed to protect confidentiality. Clara glanced at the time on her screen: 8pm already? Through the narrow windows of the executive open area she could see the bright, cozy lights of an “oliebollen”1 pop-up store in the foggy Amsterdam evening. She sat up to get herself another coffee. There was still so much to do. Well, work would surely get more manageable once she adjusted to this new job. Only two months before, in December 2014, when she was still a CFO for the Romanian subsidiary of Crossroads Life – a global life insurance and pensions corporation – her boss, Jan Koster, had casually dropped by her house on a weekend. Jan, Dutch, tall and lanky, always looked unrushed. Clara sometimes wondered how he managed it. Underneath the relaxed appearance, Jan had a steely entr
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