The Benchmark of Japanese Luxury Car - Lexus Brand History As we all know, Lexus is a luxury car brand owned by Toyota Motor Corporation of Japan, but its birthplace is in the distant United States, and the Lexus brand has always been in a leading position...
More
The Benchmark of Japanese Luxury Car - Lexus Brand History As we all know, Lexus is a luxury car brand owned by Toyota Motor Corporation of Japan, but its birthplace is in the distant United States, and the Lexus brand has always been in a leading position in the sales of luxury cars in the United States. So, what kind of powerful force made Lexus enter the US market and become the brand sales champion? Let us make an understanding of Lexus brand history. In the 1980s, the US economy was in a stage of rapid development, at the same time, the demand for luxury cars in the automobile market began to surge. European luxury car brands led by BMW, Mercedes-Benz have begun to occupy the US market. Toyota, which mainly focuses on economic and low-cost models, is already at a disadvantage in terms of luxury car brands. So it is urgent for Toyota to produce a luxury car to occupy the US market. In addition, Toyota has relatively dominant conditions. A group of young Toyota consumers in the 1970
Less
