SEPTEMBER 2026 Q3 Pricing Strategy Matters This Issue: More Than Ever Pricing Strategy Matters In today's market, pricing your home Price reductions increase as days on 01 More Than Ever correctly from the start is one of the most market grow: important...
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SEPTEMBER 2026 Q3 Pricing Strategy Matters This Issue: More Than Ever Pricing Strategy Matters In today's market, pricing your home Price reductions increase as days on 01 More Than Ever correctly from the start is one of the most market grow: important decisions you'll make. While • 0-14 days: 4.9% many sellers expect to receive their asking Average reduction price, or more, the reality is different. In • 15-30 days: 6.1% 2025, 62% of homes sold below their • 31-60 days: 7.3% A Mid-Year Look at the original list price. • 61-90 days: 9.0% 02 • 91-120 days: 10.6% Housing Market • 120+ days: 13.8% National Housing 03 Outlook The Real American There isn't a one-size-fits-all approach. The Housing Crisis: best pricing strategy depends on your goals: 04 Protecting the Dream The Bottom Line of Homeownership • Price Below Market to maximize Your first price is your most important exposure, create urgency, and price. The first few weeks on the market potentially generate multiple offers. gener
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