PRESS RELEASE APRIL 2021 LOUVRE HOTELS GROUP TESTS ITS NEW FITNESS ROOM CONCEPT “FIT UP” WITH DECATHLON AND THE COACHING APPLICATION TRAINME French people’s desire to practice sports has never been so high as during this period of health restrictions: since...
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PRESS RELEASE APRIL 2021 LOUVRE HOTELS GROUP TESTS ITS NEW FITNESS ROOM CONCEPT “FIT UP” WITH DECATHLON AND THE COACHING APPLICATION TRAINME French people’s desire to practice sports has never been so high as during this period of health restrictions: since the first lockdown, 66% practice a sport at least once a week. Therefore, after having launched a new fitness room concept in China, the Innovation Center (GIC) of Louvre Hotels Group is testing its « Fit Up » certification label in France, in conjunction with Decathlon and the coaching application TrainMe. A meaningful certification label, in response to French people’s expectations More than ever, the French clients are looking to practice a sport on a regular basis. Since the first lockdown, 6 out of 10 French people practice at least one hour of sports per week. 58% of them do it at home.* In order to meet this growing need, but also in reaction to the health crisis, Louvre Hotels group is rethinking tomorrow’s hotel as a hybrid
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