Tourism industry in Azerbaijan as a subject of integrated marketing communications

Objective: to determine the direction of the use of integrated marketing communications in the field of tourism based on the analysis of the tourism industry in Azerbaijan and its market opportunities. Methodology: system analysis, statistical analysis... More

Objective: to determine the direction of the use of integrated marketing communications in the field of tourism based on the analysis of the tourism industry in Azerbaijan and its market opportunities. Methodology: system analysis, statistical analysis methods. Main results: Each travel company uses different methods of selling products, increasing sales and delivering information to domestic and foreign visitors and companies. As an example, we can cite the following: advertising, revenue promotion, exhibitions, activities with agencies, etc. Less