Example 5 Process portfolio Student B (HL) Engaging with the world of work HH Design, Switzerland My task for 2 days was to come up with a logo and name for a fictitious new coffee brand. As soon as I arrived I was given a coffee cup and a couple of coffee...
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Example 5 Process portfolio Student B (HL) Engaging with the world of work HH Design, Switzerland My task for 2 days was to come up with a logo and name for a fictitious new coffee brand. As soon as I arrived I was given a coffee cup and a couple of coffee grains to then draw. I was expected to create an attractive composition and draw it as precisely as possible. This still-life drawing was then going to be carried through several stages to make it look like a logo. I enjoyed the observation drawing, as I felt quite comfortable doing it (I have hardly any experience with graphic design tools). HH design’s graphic department: Objective for Day 1, with observational drawing: Understand shapes and volumes, and respect proportions and page set up/composition. Objective for Day 1, with sketch of logo based on observational drawing: Capture the essential aspects of an object to then simplify the object and stylise. Sources www.hhdesign.ch (Oct. 2013) Sketch 1: (reduced copy of the original,
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