Mobile site data from 37 lead generation case studies, from retail brands, travel OTAs, as well as luxury brands and experiential and lead generation mobile sites from brands across Europe and the US. The results of the study demonstrated that even a small...
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Mobile site data from 37 lead generation case studies, from retail brands, travel OTAs, as well as luxury brands and experiential and lead generation mobile sites from brands across Europe and the US. The results of the study demonstrated that even a small 0.1s delay or increase in page load time can positively or negatively influence the customer journey through the site and determine the final conversion rates.The purpose of this study commissioned by Google was to isolate speed as a performance metric and to observe how it affects consumer browsing and conversion behavior, specifically for mobile sites.
Learn more on https://www.prism-me.com/blog/how-does-website-load-time-affect-your-revenue
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