Genre expectations & codes and conventions Genre: style/category of art, music and literature. Comes from the French word for “type” You can tell a films genre through its codes and conventions Films can subvert, meaning change, the existing generic genre...
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Genre expectations & codes and conventions Genre: style/category of art, music and literature. Comes from the French word for “type” You can tell a films genre through its codes and conventions Films can subvert, meaning change, the existing generic genre conventions to create unique films. Reasons Audience like genre: - They can make an informed choice - They can understand the text more readily - Provides comfort and familiarity Reasons producers like genre: - There will always be a degree of success - Easier to target an audience - Provide tool box to experiment with Media codes and conventions: - Iconography – distinguishes objects such as guns, flowers, knives - Cinematography – camera movements, shots and angles - Editing – style and pace - Sound – diegetic and non-diegetic sound effects - Mis en scene – props, characters, hair, makeup, location, costumes - Colour –colour of the clothing, LUTs added ( overall tint added in post-production) - Narrative structure – storyline arcs…
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