TELOS: Revista de Estudios Interdisciplinarios en Ciencias Sociales ISSN 1317-0570 / ISSN (e) 2343-5763 Vol. 27(2). Mayo-Agosto 2025 EMOTIONAL MARKETING AND FORCED INCLUSION: IMPACT ON PERUVIAN MILLENNIAL AND CENTENNIAL USERS IN AUDIOVISUALS Gayla Ivanna...
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TELOS: Revista de Estudios Interdisciplinarios en Ciencias Sociales ISSN 1317-0570 / ISSN (e) 2343-5763 Vol. 27(2). Mayo-Agosto 2025 EMOTIONAL MARKETING AND FORCED INCLUSION: IMPACT ON PERUVIAN MILLENNIAL AND CENTENNIAL USERS IN AUDIOVISUALS Gayla Ivanna Fajardo Ronceros https://orcid.org/0009-0008-7998-1361 Sharon Raquel Tacanga Camasca https://orcid.org/0009-0009-6436-2418 Africa Calanchez Urribarri https://orcid.org/0000-0002-9246-9927 RECIBIDO: 09/10/2024 / ACEPTADO: 08/01/2025 / PUBLICADO: 15/05/2025 Cómo citar: Fajardo Ronceros, G., Tacanga Camasca, S., Calanchez Urribarri, A. (2025). Emotional Marketing and Forced Inclusion: Impact on Peruvian Millennial and Centennial Users in Audiovisuals. Telos: Revista de Estudios Interdisciplinarios en Ciencias Sociales, 27(2), 414-436. www.doi.org/10.36390/telos272.02 ABSTRACT One of the strategies used in the audiovisual industry is emotional marketing, which seeks to connect deeply with the audience through their emotions and memor
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