Codes and Conventions of Dance Music Music videos for house/dance music videos tend to not have many codes and conventions and thus allowing more freedom when creating an idea for a video. They tend to feature videos about love, sexuality and things a young...
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Codes and Conventions of Dance Music Music videos for house/dance music videos tend to not have many codes and conventions and thus allowing more freedom when creating an idea for a video. They tend to feature videos about love, sexuality and things a young audience could relate towards. They also tend to feature clubbing scenes, women with minimal clothing, jumping/dancing around, pools, UV paint, drinking – a riotous atmosphere. The codes and conventions are: Summarised upbeat videos, narrative is not usually connected with lyrics, there’s lots of dancing and routines and club/party scenes, bright colours, women in minimal clothing. Stereotype: House represents a party life style and so in their videos they usually have people dancing and drinking, involving a lot of females / romantic shots which appeals to the male gaze. You are almost 100% going to have a club scene in a house music video as this is what house represents, the night life/party lifestyle. There are usually lots of b
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