One year study dedicated to Vivienne Westwood, underlining the importance of Marketing and Brand Image for product placement on the market in the fashion and luxury goods industries.
Vivienne Westwood opened her very first store in the 1960s. It has...
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One year study dedicated to Vivienne Westwood, underlining the importance of Marketing and Brand Image for product placement on the market in the fashion and luxury goods industries.
Vivienne Westwood opened her very first store in the 1960s. It has managed to become a true fashion icon and is still today known as one of the most influential European fashion designer.
This study was developed to explain how a brand that was initially based on non-conformism and an all-reject philosophy adapted its marketing strategy throughout the years to finally become a Luxury brand.
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