The textbook “Marketing Distribution and Sales Policy” is intended for the study of the theoretical foundations and practical aspects of marketing distribution, sales management, and distribution channel organization in modern business environments. The...
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The textbook “Marketing Distribution and Sales Policy” is intended for the study of the theoretical foundations and practical aspects of marketing distribution, sales management, and distribution channel organization in modern business environments. The publication has been developed in accordance with contemporary approaches to higher education and competency-based learning. It integrates academic theory with practical applications, enabling students to understand modern distribution and sales processes, analyze marketing channel performance, develop effective distribution strategies, and apply digital technologies and analytical tools to improve organizational competitiveness in dynamic domestic and international markets. The textbook is intended for undergraduate and graduate students studying Marketing, Management, Entrepreneurship and Trade, Business Administration, Logistics, International Business, Economics and related fields. It may also be useful for university lecturers, res
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