RB Health PR Focus Group Interview Report Logan Barrett, Hollis Huge, Jordan Penny, Christena Pourlos PRCM 4400 20 October 2017 Introduction As the members of RB Health PR, we felt the next step in our research journey after gathering secondary research was...
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RB Health PR Focus Group Interview Report Logan Barrett, Hollis Huge, Jordan Penny, Christena Pourlos PRCM 4400 20 October 2017 Introduction As the members of RB Health PR, we felt the next step in our research journey after gathering secondary research was to gather primary research through a focus group interview. We liked the idea of conducting a focus group because we felt we needed to gain data from students right here on Auburn’s campus to better focus our research and hone in on more specific facets of our topic. Purpose RB Health PR has chosen to hold focus group interviews to ask participants about their thoughts and views about social media and the Harrison School of Pharmacy. We used the focus group to find out specifics about our participants’ social media usage and posting habits. After asking broad questions about social media, we specifically asked about organizations, such as the Harrison School of Pharmacy and the Auburn Medical Clinic. The goal of our interview was to
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