Casey Bowen | Maggie Wise | Clara Frances McClure | Montana Savage PRCM 2500 Chung 28 November 2016 I Scream, You Scream, We All Scream, not to Have Listeria in Our Ice Cream! The Blue Bell Recalls: An example of Crisis Communication Management Blue Bell...
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Casey Bowen | Maggie Wise | Clara Frances McClure | Montana Savage PRCM 2500 Chung 28 November 2016 I Scream, You Scream, We All Scream, not to Have Listeria in Our Ice Cream! The Blue Bell Recalls: An example of Crisis Communication Management Blue Bell ice cream, the third largest ice cream company in the nation, is an extremely well known brand with a loyal fan base and avid followers. When people think of birthday parties when they were young, they think of the small, single serving brown Blue Bell cups, chocolate, vanilla and strawberry. The classic logo, the silhouette of a young girl leading a cow, is a comforting and familiar symbol to many. However, in recent years, the once beloved ice cream now turns people away in horror. Beginning in 2015, Blue Bell was forced to initiate massive recalls of all of their products due to listeria, a type of deadly bacteria, found in the ice cream. The crisis was devastating, both to the company’s reputation and also to the diehard fans of th
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