On this project, our team carried out a deep analysis of the brand Dr.Martens and all its digital touchpoints in order to create a strategy to relaunch the boot model "Rainbow Pride". I was in charge of the analysis of the target and personas, content and...
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On this project, our team carried out a deep analysis of the brand Dr.Martens and all its digital touchpoints in order to create a strategy to relaunch the boot model "Rainbow Pride". I was in charge of the analysis of the target and personas, content and strategy development and graphic design of all the materials.
This is an academic project for the master in Fashion Management: Brand & Communication Management at Milano Fashion Institute.
Milan, 2019
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