Zain Al Hayat - Mobile App

‫‪COPYWRITING PROFILE‬‬ ‫‪MOBILE APP LAUNCH STUDY - ONLINE‬‬ ‫‪#‬ﺯﻳﻥ_ﺍﻟﺣﻳﺎﺓ‬ ‫‪CLIENT:‬‬ ‫‪MEMAC OGILVY JORDAN‬‬ ‫‪FOR:‬‬ ‫‪ZAIN TELECOMM JORDAN‬‬ ‫ﻳﻌﺗﺑﺭ ﺍﻟﺗﻁﺑﻳﻕ ﻣﺗﻔﺭﺩﺍً ﻣﻥ ﺟﻬﺔ ﺇﺻﺩﺍﺭﻩ ﻣﻥ ﺧﻼﻝ ﺷﺑﻛﺔ ﺍﺗﺻﺎﻻﺕ ﺯﻳﻥ ‪ ،‬ﻭﺑﺎﻋﺗﺑﺎﺭﻩ ﺗﻁﺑﻳﻘﺎ ً ﻣﻧﻔﺻﻼً ﻋﻥ ﺍﻟﺗﻁﺑﻳﻕ ﺍﻷﻡ ﻟﺷﺑﻛﺔ... More

‫‪COPYWRITING PROFILE‬‬ ‫‪MOBILE APP LAUNCH STUDY - ONLINE‬‬ ‫‪#‬ﺯﻳﻥ_ﺍﻟﺣﻳﺎﺓ‬ ‫‪CLIENT:‬‬ ‫‪MEMAC OGILVY JORDAN‬‬ ‫‪FOR:‬‬ ‫‪ZAIN TELECOMM JORDAN‬‬ ‫ﻳﻌﺗﺑﺭ ﺍﻟﺗﻁﺑﻳﻕ ﻣﺗﻔﺭﺩﺍً ﻣﻥ ﺟﻬﺔ ﺇﺻﺩﺍﺭﻩ ﻣﻥ ﺧﻼﻝ ﺷﺑﻛﺔ ﺍﺗﺻﺎﻻﺕ ﺯﻳﻥ ‪ ،‬ﻭﺑﺎﻋﺗﺑﺎﺭﻩ ﺗﻁﺑﻳﻘﺎ ً ﻣﻧﻔﺻﻼً ﻋﻥ ﺍﻟﺗﻁﺑﻳﻕ ﺍﻷﻡ ﻟﺷﺑﻛﺔ ﺯﻳﻥ ﻓﻬﻭ ﻳﺳﺗﻬﺩﻑ‬ ‫ﺯﻳﺎﺩﺓ ﺍﻟﻭﻻء ﻟﻠﻣﺷﺗﺭﻛﻳﻥ ﺍﻟﺣﺎﻟﻳﻳﻥ ﻭﺟﻣﻊ ﻋﻣﻼء ﺟﺩﺩ ﻟﻠﺷﺑﻛﺔ ‪ ،‬ﺃﻳﺿﺎ ً ﻓﺈﻥ ﺍﻟﺗﻁﺑﻳﻕ ﻳﻌﺭﺽ ﺗﻔﺎﺻﻳﻝ ﻓﻘﻬﻳﺔ ﻭﻧﺻﻭﺹ ﻗﺭﺁﻧﻳﺔ ﻭﻋﻘﺎﺋﺩﻳﺔ ﻭﻳﺗﻡ ﻁﺭﺣﻪ‬ ‫ﻣﻥ ﺧﻼﻝ ﺷﺭﻛﺔ ﻣﺳﺗﻘﻠﺔ ﺇﻟﻰ ﺍﻟﻣﺳﺗﻬﻠﻙ ‪ ،‬ﻭﻟﺫﻟﻙ ﻓﺈﻧﻪ ﻳﻘﻊ ﺿﻣﻥ ﺍﻟﻣﺳﺅﻭﻟﻳﺔ ﺍﻟﻣﺟﺗﻣﻌﻳﺔ ﻟﻠﺷﺭﻛﺔ ‪ ،CSR‬ﻭﺑﻧﺎ ًء ﻋﻠﻳﻪ ﻓﺈﻥ ﻛﺎﻓﺔ ﺍﻹﻋﻼﻧﺎﺕ ﻳﺟﺏ ﺃﻥ‬ ‫ﺗﺗﻣﺗﻊ ﺑﻣﺻﺩﺍﻗﻳﺔ ﻭﺭﻭﺣﺎﻧﻳﺔ ﻭﺍﺟﺗﻣﺎﻋﻳﺔ ﺣﻘﻳﻘﻳﺔ ﻭﺑﻣﺭﺍﺟﻌﺔ ﻣﺳﺗﻣﺭﺓ ﻟﻘﻭﺍﻋﺩ ﺑﻳﺎﻧﺎﺕ ﺍﻟﻌﻣﻼء ﻟﻣﻌﺭﻓﺔ ﻛﻡ ﺍﻻﺳﺗﺟﺎﺑﺔ ﻭﻧﻭﻋﻳﺗﻬﺎ ﺇﺫﺍ ﻣﺎ ﻛﺎﻧﺕ ﺇﻳﺟﺎﺑﻳﺔ‬ ‫ﺃﻡ ﺳﻠﺑﻳﺔ ‪ ،‬ﻭﺗﺟﻬﻳﺯ ﻣﺧﻁﻁ ﻹﺩﺍﺭﺓ ﺍﻟﻣﺧﺎﻁﺭ ﻋﻠﻰ ﺍﻟﺷﺑﻛﺔ ﺍﻟﻌﻧﻛﺑﻭﺗﻳﺔ ﻓﻲ ﺣﺎﻝ ﺣﺩﻭﺛﻬﺎ ﻻﺳﻣﺢ ﷲ ‪.‬‬ ‫ﺣﻣﻠﺔ ﺗﺳﻭﻳﻘﻳﺔ ﻣﺗﻛﺎﻣﻠﺔ ﻋﻠﻰ ﺍﻟﺷﺑﻛﺔ ﺍﻟﻌﻧﻛﺑﻭﺗﻳﺔ ‪:‬‬ ‫ﺇﻁﻼﻕ ﺣﻣﻠﺔ ﺗﺳﻭﻳﻘﻳﺔ ﻫﺎﺩﻓﺔ )ﺗﻌﺎﻝ ﺇﻟﻰ ‪#‬ﺯﻳﻥ_ﺍﻟﺣﻳﺎﺓ( ‪ ،‬ﻭﺍﻟﺗﺭﻛﻳﺯ ﻋﻠﻰ ﺍﻟﻬﺩﻑ ﻣﻥ ﻫﺫﺍ ﺍﻟﺗﻁﺑﻳﻕ ﻭﺍﻟﺫﻱ ﻳﺟﺏ ﺃﻥ ﻳﻛﻭﻥ ﺍﺟﺗﻣﺎﻋﻳﺎ ً ﺩﻳﻧﻳﺎ ً ﻣﻌﺗﺩﻻً‬ ‫ﺑﺎﻟﺩﺭﺟﺔ ﺍﻷﻭﻟﻰ ﻟﺗﺭﺳﻳﺦ ﻓﻛﺭﺓ ﺍﻟﻔﺎﺋﺩﺓ ﺍﻟﺫﻱ ﻳﻧﻁﻭﻱ ﻋﻠﻳﻬﺎ ﺍﻟﺗﻁﺑﻳﻕ ﻭﺍﺳﺗﺑﻌﺎﺩ ﻓﻛﺭﺓ Less