PATRICIA LOPEZ, HEAD OF MOBEXT UK MOBILE-FIRST RETAIL: HOW M-SHOPPING EXPERIENCES ARE IMPACTING THE DIGITAL AND PHYSICAL WORLDS With 81% of all UK adults owning a smartphone and spending 60% more time on their smartphone than on any other device, it’s now a...
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PATRICIA LOPEZ, HEAD OF MOBEXT UK MOBILE-FIRST RETAIL: HOW M-SHOPPING EXPERIENCES ARE IMPACTING THE DIGITAL AND PHYSICAL WORLDS With 81% of all UK adults owning a smartphone and spending 60% more time on their smartphone than on any other device, it’s now a matter of course that mobile is crucial for every brand. Statistics indicate that by 2020, two-thirds of all online retail will take place via a mobile device. This reinforces the reality that that mobile is especially key for retail brands. However, this does not mean that all sales will shift to mobile and that brick and mortar stores will become obsolete. In fact, 70% of users still prefer touching and seeing products live before buying. What it does mean is that retailers need to rethink their online and offline presence and build seamless user experiences that places mobile at the core throughout the entire research to purchase phase. BUILDING FOR TOMORROW Retail brands need to ensure that their online properties are built for
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