How To Format For A Standard Press Release In order for viewer to read all of its detail in an efficient way, Press Releases tend to follow a standard format. Writer should come up with a creative angle first before writing the release. It is essential to...
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How To Format For A Standard Press Release In order for viewer to read all of its detail in an efficient way, Press Releases tend to follow a standard format. Writer should come up with a creative angle first before writing the release. It is essential to think about your story from the reader’s perspective: Why should they care, what they need to read and what makes your press release special? Then, when you have your angle, you need to support the news as objectively as possible with the stated facts. This will give your release the “news” tone and will be easier to be accepted by the editorial team. Here is the standard press release format: Headline: short and impressive enough to grab the viewer’s attention. It is also a summarizing statement about the release. Subhead (optional): secondary statement(s) built on the headline and further fleshes out the message. Dateline: some necessary information about the city where the news is originated from and the release’s date. Lea
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