4 Social Media Marketing Tips Gen Zers Should Learn

4 Social Media Marketing Tips Gen Zers Should Learn Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media... More

4 Social Media Marketing Tips Gen Zers Should Learn Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year. Generation Z is at the forefront of social media -- they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day. This generation loves personalized apps, and a poll from SCG notes that 88% of Gen Zers are primarily using Instagram and Snapchat. Because of the new ways in which Gen Z is using social media, they’re changing the outlets associated with these platforms as well, with music at the forefront. Fabrizio Moreira, founder of recording company VIP Music Records, understands the marketing punch social media can deliver, when executed correctly. The company is expanding rapidly, and recently inked a long-term contract with The Less