Pernod Ricard has a large portfolio of premium international and local brands. Blenders Pride whisky is a key brand for Pernod Ricard India, holding a market share of around 50% in India’s premium blended whisky segment. It was launched in 1995, its...
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Pernod Ricard has a large portfolio of premium international and local brands. Blenders Pride whisky is a key brand for Pernod Ricard India, holding a market share of around 50% in India’s premium blended whisky segment. It was launched in 1995, its consistently high quality quickly placed the brand among the category leaders. Seagram's global business was jointly acquired by Pernod Ricard and Diageo on 21 December 2001. Blenders Pride as an Indian blend we may possibly find nearby to the traditional Scotch. Blenders Pride Rare Premium Whisky comes in brown colour, it is matured with the blend of Indian grain spirits and imported scotch malts.
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