Mash it up: Mashers turn to 10Duke APIs to cope with exponential growth in subscribers
A spin-out of the BBC in London, Masher is an award-winning, online video creation application. When Masher started to experience substantial growth in users it...
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Mash it up: Mashers turn to 10Duke APIs to cope with exponential growth in subscribers
A spin-out of the BBC in London, Masher is an award-winning, online video creation application. When Masher started to experience substantial growth in users it turned to 10Duke to help cope with the increased demand from its subscribers on both its underlying video engine as well as its need to allow subscribers to access the Masher application by signing on directly or using their favorite social ID.
To improve scalability of file storage, including user generated content (UGC) and derivative media created by subscribers
The Specific Problem Masher understood that it could integrate directly with Facebook Connect, but also wanted to support other social ID providers such as Twitter and Google. Masher knew that each Social API would take time to understand, integrate and maintain.
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