What is the difference between ‘P2P’ and ‘A2P’ messaging? What can we expect from this space in the future?

The acronyms stand for ‘Person to Person’ (P2P) & ‘Application to Person’ (A2P) messaging or communication. ‘P2P’ communication has existed for decades with emails being in use since personal computers started consuming our lives. Then came ‘SMS’ and now... More

The acronyms stand for ‘Person to Person’ (P2P) & ‘Application to Person’ (A2P) messaging or communication. ‘P2P’ communication has existed for decades with emails being in use since personal computers started consuming our lives. Then came ‘SMS’ and now ‘Social Media’ & ‘Instant Messengers’. ‘P2P’ communication has morphed over the years in behavioural aspects, for example in today’s frequently accessed communication methods timeline updates and broadcast communication is behaviourally leading the way we communicate. These new approaches with which we communicate has engulfed and consumed our lives to the extent that we are not in a position to get through our daily activities without indulging in this mode of communication. It has become the main source of preoccupation in our lives. This mode of communication is essentially unstructured messaging, by unstructured messaging we mean sharing of free form text, images, video, etc. ‘A2P’ communication as the name implies has an appli Less