Lauren Tanner Situational Analysis Urban Outfitters PART 1 Richard Hayne and his ex-wife founded Urban Outfitters in 1970. It started out as a store named Free People. It has grown into Urban Outfitters, Inc. and has stores under the names Urban Outfitters,...
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Lauren Tanner Situational Analysis Urban Outfitters PART 1 Richard Hayne and his ex-wife founded Urban Outfitters in 1970. It started out as a store named Free People. It has grown into Urban Outfitters, Inc. and has stores under the names Urban Outfitters, Anthropologie and Free People. It is a public company. Urban Outfitters is a global retailer with a boutique approach. Urban Outfitters prides itself on its cool, laid back and hard-to-understand vibe. They do not have a formal brand bio. Urban Outfitters does not even have a logo. Urban Outfitters sells clothing and merchandise. They have an established ability to understand their customers and connect with them on an emotional level that sets them apart from competitors. Each brand has a specific target audience they resonate with. Their stores are intentionally designed to reach their target audiences by emphasizing style, design, art and creativity. They are set up and decorated to appeal to a particular audience and creating th
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