The relevance of the book topic is highlighted by the following reasons: audiovisual
media (cinematography, television, and the internet) are effective means of affecting the
audience, especially school children and youth (due to their age peculiarities...
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The relevance of the book topic is highlighted by the following reasons: audiovisual
media (cinematography, television, and the internet) are effective means of affecting the
audience, especially school children and youth (due to their age peculiarities and a high degree
of their media contacts); in recent decades Russian schools and universities have significantly
been altered and reformed and are still the focal point of vigorous debates; consequently, the
analysis of school and university topic transformation in the mirror of Soviet & Russian
audiovisual media texts is highly topical nowadays both for culture studies, film studies and
media education.
The research material of this book is audiovisual media texts about school and university;
the authors use a comparative hermeneutic analysis of audiovisual media texts relating to the
topic (including stereotypes analysis, ideological analysis, identification analysis, iconographic
analysis, narrative analysis of media text
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