Leah Beard Case Study Toms Shoes

I wrote this case study in my Case Studies and Ethics in Public Relations class the fall of 2015. The assignment required students to research an organization and write a detailed analysis of their public relations and marketing strategies. I chose to... More

I wrote this case study in my Case Studies and Ethics in Public Relations class the fall of 2015. The assignment required students to research an organization and write a detailed analysis of their public relations and marketing strategies. I chose to research TOMS Shoes, a popular nonprofit company because I find the company and the public's perception of the brand interesting Less