Over the course of several months, I conducted research on Paula Dean and Paula Deen Enterprises. This paper provides an analysis of Paula Deen by exploring the Southern celebrity chef and cooking show host. After being recently scrutinized for her lack of...
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Over the course of several months, I conducted research on Paula Dean and Paula Deen Enterprises. This paper provides an analysis of Paula Deen by exploring the Southern celebrity chef and cooking show host. After being recently scrutinized for her lack of transparency with consumers regarding poor food choices and a racially driven controversy, Deen’s long-term reputation has been left undetermined. This paper displays research of a client, the problem/ opportunity, and the strategic implementation of public relations efforts.
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