Film and tourism during the 4.0 industrial revolution now have a strategic
positioning in attracting tourist visits. Because the film is able to exert a powerful
influence on tourist visits, the Ministry of Tourism and Creative Economy then
carries out a...
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Film and tourism during the 4.0 industrial revolution now have a strategic
positioning in attracting tourist visits. Because the film is able to exert a powerful
influence on tourist visits, the Ministry of Tourism and Creative Economy then
carries out a program that closely targets millennials as a tourist market target with
the slogan 'instagramable'. Herein lies the power of film in attracting tourist visits
that can be a solution for all tourist areas in Indonesia, especially for Rumah Galuh
Village. At the beginning of the pioneering natural tourism in this village, the film
had an extraordinary impact on the number of tourist visits. In 2016 until now, the
number of tourist visits has increasingly declined. Based on these problems, research
on making tourist films as promotional media is expected to be a useful
breakthrough. This study uses the science of phenomenology, participant observation
techniques, with data analysis: (1) data reduction; (2) data presentation; a
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