Product Marketing lessons from the Burroti
The day before, I had Burrotis for lunch at an Indian fast food restaurant in downtown San Francisco.
Essentially roti rolls with an Indian flavored filling, the restaurant had picked a really smart name for its...
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Product Marketing lessons from the Burroti
The day before, I had Burrotis for lunch at an Indian fast food restaurant in downtown San Francisco.
Essentially roti rolls with an Indian flavored filling, the restaurant had picked a really smart name for its
flagship product (an anagram of the more popular burrito). And not only that, the visitor has an option
of creating his own ‘burroti’ in a few simple steps:
Pick the base (the burroti wrap); choose your protein (paneer/chicken/garbanzo beans); and add your
flavor.
A truly ingenious way to make a traditional Indian dish relatable and appealing to a wider (non-Indian)
audience. Also, it repositions traditional Indian food, which has been known to be tasty (and
overwhelmingly spicy) to be healthy and catering to a universal palate.
And that is the essence of product marketing. Communicating what your product is simply, clearly and
in a manner that appeals to your target audience.
Truth be told, the product itself is not all that unique. I
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