Internet Marketing Ppt

Internet Marketing Ppt Avoiding Being Evil: Ethical Search Marketing We didn’t spend this chapter describing spam just so that unscrupulous users could run out and use it. Sure, the spam may bump their page rank for a little while, but they will be... More

Internet Marketing Ppt Avoiding Being Evil: Ethical Search Marketing We didn’t spend this chapter describing spam just so that unscrupulous users could run out and use it. Sure, the spam may bump their page rank for a little while, but they will be caught, and their site shall be pulled from the index. So why use it? For too long, many SEO practitioners were involved in an arms race of sorts, inventing technology and techniques in order to achieve the best rankings and get the most clients. Unfortunately, some developed more and more devious technology to Online Marketing trick the search engines and beat the competition. Thus we have two types of techniques used in SEO: ✦ White hat: This is all SEO techniques that fall into the ethical realm. White hat techniques involve using relevant keywords, Alt attribute text, clear and simple metadata, and so on. White hat techniques clearly comply with the published intent of the various search engine quality guidelines. ✦ Black Less