Do special characters in press release headlines matter? |
BusinessWired
Judging from my recent experiment, they do.
For years, conventional wisdom suggested avoiding special symbols such as ® (registered
trademark) and (TM) (trademark) in press release...
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Do special characters in press release headlines matter? |
BusinessWired
Judging from my recent experiment, they do.
For years, conventional wisdom suggested avoiding special symbols such as ® (registered
trademark) and (TM) (trademark) in press release headlines. The assumption has been that search
engines and downstream sites to which releases are pushed have difficulty digesting words with
symbols attached and your release may be misconstrued.
With that idea in mind, I conducted a small experiment to see the present state of how search
engines are actually interpreting releases with symbols in headlines.
Results suggest that search engines are getting smarter about handling symbols and it's still best to
leave symbols out of your headlines whenever possible. Instead, focus on including keywords in
your headlines and properly formatting your release for Google News.
For my experiment I chose the two most common symbols, ® (registered trademark) and (TM)
(trademark), selecting te
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