SEO Training Course Syllabus
Module 1: Internet & Search Engine Basics
o What is Internet Marketing?
o Importance of Internet Marketing
o Types of Internet Marketing Methods
o Basics of Search engines and Directory
o How the search engine works?
o Google...
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SEO Training Course Syllabus
Module 1: Internet & Search Engine Basics
o What is Internet Marketing?
o Importance of Internet Marketing
o Types of Internet Marketing Methods
o Basics of Search engines and Directory
o How the search engine works?
o Google Search Engine Architecture
o Search Engine Algorithms
o Google Algorithm Updates
o Pagerank Technology
o Panda Update and its Importance
o Latest Updates about Algorithms
o Understanding the SERP
o Using Search Operators
o Google Webmasters Tools
o Yahoo Site Explorer
Module 2: Keywords Research and Analysis
• Introduction to Keyword Research
• Business Analysis
• Types of Keywords
• Keyword Research Methodology
• Keywords Analysis Tools – Adwords Tool / Search Insights
• Competition Analysis
• Preparing a Keyword List for Project
• Localized Keywords Research
Module 3: Onsite Optimization
• Onsite Optimization Basics
• Domain Names in SEO
• Website Structure and Navigation
• Title Tag Optimization
• Meta Tags Optimization
• Copywritin
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