QUESTIONS ANSWERS 1. DATA / SENTIMENT ANALYSIS/ AUDIENCE / MARKETS / COMPETITORS Refer to page 11: The RFP states that “The international representatives of Tahiti Tourisme also retain a role of adaptation and advice The agency will provide a comprehensive...
More
QUESTIONS ANSWERS 1. DATA / SENTIMENT ANALYSIS/ AUDIENCE / MARKETS / COMPETITORS Refer to page 11: The RFP states that “The international representatives of Tahiti Tourisme also retain a role of adaptation and advice The agency will provide a comprehensive campaign dissemination strategy, including campaign assets in the implementation of the campaign and its dissemination for better adaptation to the specificities and (videos, images, etc.) translated into nine languages, along with clear guidelines to support local adaptation. expectations of customers in each country.” 1 This strategy will guide Tahiti Tourisme representatives and their local agencies in media buying, event activations, and campaign usage. Could you please clarify the respective responsibilities of the appointed global agency versus Tahiti Tourisme’s international representative offices, specifically regarding the adaptation of campaign assets for local markets?" International representatives will deploy the assets
Less
