Client Analysis of Delta Air Lines

DELTA AIR LINES, INC. SITUATIONAL ANALYSIS 1 Client Analysis MISSION: Delta’s mission statement explains the core values, identity and purpose of its company’s business ethics and structure. It is stated as: We – Delta’s employees, customers, and community... More

DELTA AIR LINES, INC. SITUATIONAL ANALYSIS 1 Client Analysis MISSION: Delta’s mission statement explains the core values, identity and purpose of its company’s business ethics and structure. It is stated as: We – Delta’s employees, customers, and community partners together form a force for positive local and global change, dedicated to bettering standards of living and the environment where we and our customers live and work. (Alchin, 2012) HISTORY: In 1924, Delta, then known as the Huff Daland Dusters, was an aerial crop-dusting operation company located in Macon, Georgia. The company was the first commercial flying service in existence, and its operations expanded across the Southeast. Huff Daland Dusters transitioned its headquarters to Monroe, Louisiana in 1925, eventually expanding its services to Florida, California and Mexico. Principle founder C.E. Woolman acquired Huff Daland Dusters and renamed the company Delta Air Service after the Mississippi Delta region. Woolman’s partn Less