April Kolkata, 2014: Globalization has triggered a cultural revolution which has
left behind an impact on the traditional wear of India. Traditional Indian wear
for women, like the sari and salwar kameez are been cast away in favor of jeans,
shorts, skirts...
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April Kolkata, 2014: Globalization has triggered a cultural revolution which has
left behind an impact on the traditional wear of India. Traditional Indian wear
for women, like the sari and salwar kameez are been cast away in favor of jeans,
shorts, skirts and tops. Is this influence corroding India?s rich cultural
heritage and traditional values to a larger extent?
Ethnic wear ? decline
It has been noted in the last decade that the sari has disappeared as work
attire among the modern generation of Indian female office goers. Once worn by
women every day, the sari is now perceived as apparel for family functions or
traditional events. The salwar kameez is relatively more popular, though it is
succumbing briskly to the charms of western wear.
Cause of decline in preference of traditional Indian wear
Indian women have stepped out to work and have achieved financial independence.
Though women in small and mid-sized cities and towns are still experimenting
with western casual clothing, the
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