5 impressive Digital campaigns of Coca Cola
Coca cola is a reputed and branded company in the world. It is distributed across the globe in
almost every city and has beaten most of the leading companies in soft drink industry. Coca
cola is up to date with...
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5 impressive Digital campaigns of Coca Cola
Coca cola is a reputed and branded company in the world. It is distributed across the globe in
almost every city and has beaten most of the leading companies in soft drink industry. Coca
cola is up to date with the latest trends in the market and had marketed itself in almost all of
the digital media. Below are the most remarkable digital marketing campaigns by Coca cola.
a. The Coca cola happiness machine
Coca cola placed a vending machine in a random college campus. The strategy was to surprise
the student in the college with lots of free coke bottles, pizza, huge sandwich, flowers etc. even
though this campaign pretty low investment, the video of this campaign in YouTube went viral.
This campaign continued in Singapore where the vending machine had to be hugged to get a
free coca cola. In Belgium the coca cola vending machine had been dance activated, where
people had to dance in front of it to get a free coca cola.
b. The London coca cola
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