iconsume.co.uk
Scrutinize
Obey
Truth About Obey
Clothing
“OBEY” is a clothing line established on the art, designs and epitomes of Frank Shepard Fairey.
Fairey initiated a sticker campaign in 1989 “Andre the Giant has a Posse” while studying at the
“Rhode...
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iconsume.co.uk
Scrutinize
Obey
Truth About Obey
Clothing
“OBEY” is a clothing line established on the art, designs and epitomes of Frank Shepard Fairey.
Fairey initiated a sticker campaign in 1989 “Andre the Giant has a Posse” while studying at the
“Rhode Island School of Design” in Charleston. The posters and stickers of the famous wrestler
started out as an inside joke in the hip hop and skater culture, but the phenomenon soon spread
throughout the east coast, and eventually they became prevalent in urban areas. So in the end,
Fairey actually started a posse of people who were in on the Andre the Giant joke.
In 2001, Obey Clothing was inaugurated as an extension of Fairey’s range of art work.
Clothing became another medium to blow out his art and message in the world. The clothing is
massively inspired by Fairey’s art career on classic military design, work wear basics, as well as
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