Fractional Toy Store Puts a New Spin on the Boat Club with Extended
Shifts, New Toys, and More
Fractional Toy Store introduces a new type of boat club, offering members more recreational vehicles,
boats, and ice fishing houses in addition to expanded...
More
Fractional Toy Store Puts a New Spin on the Boat Club with Extended
Shifts, New Toys, and More
Fractional Toy Store introduces a new type of boat club, offering members more recreational vehicles,
boats, and ice fishing houses in addition to expanded services.
Woodbury, MN, March 24, 2014 – Released March 24, 2014 by the Minneapolis online marketing
agency, Brandography: Fractional Toy Store, based in Woodbury, Minnesota, is revolutionizing the
boat club model by offering full-day shifts, multiple membership types, and a variety of seasonal
outdoor toys.
In the “Land of 10,000 Lakes,” it’s no surprise that boat clubs are a popular business. A boat club
membership gives families, individuals, and even companies the ability to enjoy the water without
worrying about maintenance and docking. Navy veteran Rick Barstow sought to improve this
model and provide Minnesotans with more ways to experience the outdoors, eventually founding
Fractional Toy Store.
The company expanded on the boat club
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