Chapter 1
Multiple Choice
1. Shareholder value includes… ()
a. capital appreciation ( an increase in the value of shares of stock)
b. product quality
c. dividends
d. a and b
e. a and c
2. When a firm is more profitable than the average profitability of all...
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Chapter 1
Multiple Choice
1. Shareholder value includes… ()
a. capital appreciation ( an increase in the value of shares of stock)
b. product quality
c. dividends
d. a and b
e. a and c
2. When a firm is more profitable than the average profitability of all other companies
competing for the same customers, it is said to have a …()
a. value chain
b. competitive advantage
c. sustained competitive advantage
d. business model
e. none of the above
3. An individual who bears responsibility for the overall performance of a company or one of
its divisions is known as a (n)…()
a. general manager
b. functional manager
c. accountant
d. auditor
e. supervisor
4. A statement about what a company does is known as …()
a. its vision
b. its value
c. its major goals
d. its mission
e. its value chain
5. A broad description of the company’s desired future state in the long term is known as …
( )
a. its vision
b. its values
c. its major goals
d. its mission
e. its value chain
6. A statement about how manager
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