utf8_encode(CTC Media Launches Its First E-Commerce
Project - Yahoo Finance)
CTC Media Launches Its First E-Commerce Project - Yahoo Finance
MOSCOW, Dec. 19, 2013 (GLOBE NEWSWIRE) -- CTC Media has signed an agreement with
KupiVIP.ru (Private Trade, LLC),...
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utf8_encode(CTC Media Launches Its First E-Commerce
Project - Yahoo Finance)
CTC Media Launches Its First E-Commerce Project - Yahoo Finance
MOSCOW, Dec. 19, 2013 (GLOBE NEWSWIRE) -- CTC Media has signed an agreement with
KupiVIP.ru (Private Trade, LLC), Russia's largest online retailer, regarding the joint creation of a
new brand of women's clothing. This project, the first e-commerce project by a television holding in
Russia, launches in April 2014.
Clothing, especially women's clothing, is one of the most in-demand product categories in ecommerce. The SPRING/SUMMER collection will consist of over 120 articles of women's clothing,
including different models and colors, ranging from Russian sizes 42 to 54 (US sizes 6 to 20). The
brand's concept synergizes the holding's television projects on beauty and make-overs; it's feminine,
elegant, and helps women with any complexion look amazing.
A specially-created section on domashniy.ru will be the main point of sale. The design structure of
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