Case Study

ELIZABETH SEGARRA DUNKIN’ DONUTS Introduction and Mission Dunkin’ Donuts is a worldwide coffee shop and bakery. The mission of Dunkin’ Donuts is to make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern,... More

ELIZABETH SEGARRA DUNKIN’ DONUTS Introduction and Mission Dunkin’ Donuts is a worldwide coffee shop and bakery. The mission of Dunkin’ Donuts is to make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores (“Dunkin’ donuts,” 2011). Dunkin Donuts strives to be recognized as a company that responsibly serves guests, franchises, employees, communities, business partners, and the interests of the planet. History In 1946, Bill Rosenberg invested $5,000 to form Industrial Luncheon Services, a company that delivered meals and coffee-break snacks to factory workers in Boston, Massachusetts. The success of Industrial Luncheon Services inspired Rosenberg to open his first coffee shop, “Open Kettle,” in 1948. In 1950, Rosenberg opened the first Dunkin’ Donuts in Quincy, Massachusetts, and by 1954, Rosenberg had opened four more Dunkin’ Donuts shops (“Dunkin’ donuts,” 2011). Rosenberg was featured as a young entrepreneur Less