YAKULT’S PROBIOTIC DRINK AD CAMPAIGN
HIGHLIGHTS “WHAT’S INSIDE”
March 23, 2011 – (Torrance, CA) Yakult U.
S.
A.
Inc.
’s latest television spot “What’s Inside” is airing on
network television in the company’s six key markets and accompanied by...
More
YAKULT’S PROBIOTIC DRINK AD CAMPAIGN
HIGHLIGHTS “WHAT’S INSIDE”
March 23, 2011 – (Torrance, CA) Yakult U.
S.
A.
Inc.
’s latest television spot “What’s Inside” is airing on
network television in the company’s six key markets and accompanied by a re-launch of
www.
yakultusa.
com, where consumers can find locations and events to sample the delicious probiotic
drink for free.
The English and Spanish language versions are also viewable on YouTube.
The new
campaign aims to teach people that overall health and wellness begins inside and Yakult may help
create a balanced digestive system.
Yakult is now a staple item in the refrigerated section of most grocery stores in California, Arizona,
Nevada, Texas, Colorado and New Mexico, including the Asian and Hispanic retailers.
It is sold as a 5pack in nearly 6,000 U.
S.
retailers, such Kroger, Safeway, Supervalu, H-E-B, and the world’s largest
chain, Walmart.
Yakult is available in over 30 countries and regions with around
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