Midnightsutra is a late night food supplier in Gurgaon, in general, and the specialty
food industry, in particular, has yet to sanction specific guidelines for the use of many industry
terms.
As a result, the process of tracking and understanding the...
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Midnightsutra is a late night food supplier in Gurgaon, in general, and the specialty
food industry, in particular, has yet to sanction specific guidelines for the use of many industry
terms.
As a result, the process of tracking and understanding the myriad elements of
specialty food sales and marketing activity has yielded additional challenges to those trying to
understand the industry.
Because few industry terms have been standardized, here is a list of
terms as defined in this book.
Our identification of geographic/demographic markets for specialty food represents one
of the first elements of the marketing process.
Matters of consumer preference, ethnic
concentration, population movement, taste and historical trends further segment these
markets.
An overall understanding of these differing market segments and varying distribution
requirements will be helpful to you as you plan your marketing and distribution strategy.
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