What Happened To The QR Code?

29 sales & marketing The QR, or Quick Response code, resembles a square barcode seen in shops, magazines, and even business cards. So why don’t more people use them? Last year around three million people in the UK used their smart phones to scan a QR... More

29 sales & marketing The QR, or Quick Response code, resembles a square barcode seen in shops, magazines, and even business cards. So why don’t more people use them? Last year around three million people in the UK used their smart phones to scan a QR code. Pretty good going right? Well actually that is still just of 10% of users, so why are we so out of love with the poor QR code, it makes no sense. It was originally designed by Toyota back in 1994 to help track vehicles by their VIN – but it is now much more mainstream and you will struggle to find any items that do not have the small square on them somewhere, as they are able to store an amazing about of data such as a URL in the form of an image. Even marketers have said on countless occasions that QR codes are a cost-effective way to bring both the digital and physical worlds together. But because they are free and quick to generate, they are carelessly placed on just about every item, advert and medium imaginable, which has c Less