28 rmbusiness.
co.
uk
Thou shall not use
long subject lines
You should aim to keep
your subject lines short
and relevant; try to stick to
40 characters, including
spacing.
Remember that it
will be the first thing that your
customers see, so it needs
to...
More
28 rmbusiness.
co.
uk
Thou shall not use
long subject lines
You should aim to keep
your subject lines short
and relevant; try to stick to
40 characters, including
spacing.
Remember that it
will be the first thing that your
customers see, so it needs
to entice them into opening
the email.
Give them a brief
overview of what they can
expect to read.
Thou shall keep
contacts up to date
It’s not unknown for people
to change their contact
information, and it’s your
job to ensure that you’ve
got it correct.
There are
several ways that you
can keep on-top of your
customer’s ever-changing
details.
The first is through
social media; you can use
this as a way of checking
that their email address and
postcode are still the same.
Also, you can use your news
letter sign-up as a way of
gaining correct information.
Thou shall not bore
customers
The last thing a customer
wants to read, is paragraph
after paragraph of how
you can offer great deals.
Aim for 2 or 3 sentences
to ensure that you kee
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