Guidelines for Measuring Relationships in Public Relations
By Dr.
Linda Childers Hon and Dr.
James E.
Grunig
Copyright © 1999, Institute for Public Relations
www.
instituteforpr.
org
This is a Gold Standard paper of the
Commission on Public Relations...
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Guidelines for Measuring Relationships in Public Relations
By Dr.
Linda Childers Hon and Dr.
James E.
Grunig
Copyright © 1999, Institute for Public Relations
www.
instituteforpr.
org
This is a Gold Standard paper of the
Commission on Public Relations Measurement & Evaluation
Guidelines for Measuring Relationships in
Public Relations
by
Dr.
Linda Childers Hon
University of Florida
and
Dr.
James E.
Grunig
University of Maryland
Published by the Institute for Public Relations
November 1999
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