Giving brokers the boot
Sunder Prakasham, CEO, HomeShikari, aims to connect all the players in the real estate ecosystem
The real estate market in India, despite an overall economic sluggishness, continues to grow.
While the sector is
growing, traditional...
More
Giving brokers the boot
Sunder Prakasham, CEO, HomeShikari, aims to connect all the players in the real estate ecosystem
The real estate market in India, despite an overall economic sluggishness, continues to grow.
While the sector is
growing, traditional brokers who have been the middlemen between builders and home buyers continue thrive in a
non-transparent manner, right from providing limited information to quoting inaccurate prices.
This lack of
transparency has opened up avenues for companies to get into the real estate space and over a period of time make
these brokers redundant.
HomeShikari, a Web site aims to precisely do this.
The company aims to connect all players in the real estate
ecosystem such as buyers, sellers, owners, tenants and builders.
Unorganised brokers make a quick buck on residential homes purely due to the lack of transparency and access to
information.
Most brokers rarely understand the needs of the customer and push projects that give them a good
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