Case Study

Case Study: TOMS    1     Client Analysis Research “If you want to go fast, go alone. If you want to go far, go together,” – African proverb (Corporate Responsibility, 2012). Mission “Shoes for a better tomorrow” is the mission at TOMS. Every... More

Case Study: TOMS    1     Client Analysis Research “If you want to go fast, go alone. If you want to go far, go together,” – African proverb (Corporate Responsibility, 2012). Mission “Shoes for a better tomorrow” is the mission at TOMS. Every pair of shoes purchased is matched with a new pair given to a child in need (One for One, 2012). A recent addition to this mission is to match every pair of eyewear purchased with sight treatment for a person in need (Terran, 2012). According Blake Mycoskie, founder and CEO of TOMS, “together we can create a better tomorrow by taking compassionate action today” is the overall goal portrayed to publics” (Corporate Info, 2012). In developing countries, children often grow up without the security of shoes, resulting in life-threatening health issues (Why Shoes, 2012). Schools in the 44 different countries served by TOMS require shoes for the students’ uniforms (Why Shoes, 2012). Therefore not only do children without shoes live in r Less