p.
+61 3 9018 7455
f.
+61 3 9528 4787
m.
+61 (0) 412 6565 38
e.
info@inventium .
com .
au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Inventium
http://www.
inventium.
com.
au/
Back in 2006, Inventium’s founder, Dr Amantha Imber was working...
Más
p.
+61 3 9018 7455
f.
+61 3 9528 4787
m.
+61 (0) 412 6565 38
e.
info@inventium .
com .
au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Inventium
http://www.
inventium.
com.
au/
Back in 2006, Inventium’s founder, Dr Amantha Imber was working as a
consumer psychologist in a big advertising agency.
The agency had put
her through a lot of creative thinking training which she loved.
However, when she started getting deeper into researching the field,
she realised that all these training companies had done was rip off
Edward de Bono techniques from the 70s and re-package them as their
own.
She thought that, ironically, this was pretty uncreative.
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